Logo Design Progress

Typographic Design

Illustrative Design

I'll try to post them with color later today.

3 Digital Logos

 

Logo #1

 

Logo #2

 

Logo #3

I'm not so keen on number 2 anymore, but I'm still a little stuck between 1 and 3. The first one will take a little more work if I want everything symmetrical and flowing properly, but I really like it. Any opinions?

3 Logos

I'm currently stuck between three logos that I may want to use for my typographic logo.

Logo #1

Logo #2

Logo #3

I'm leaning more towards the first two, but I still like the last one. Hopefully I'll be able to pick one when I get them in Illustrator.

Personal Logo Sketches

Sheet #1

Sheet #2

Sheet #3

There will hopefully be more soon and inked versions.

A Poorly Designed Logo

It has always been unclear to me what the Logitech logo is supposed to be. I recently researched it for a project I am doing in my Typography class, and I could not find any explanation of what it is meant to be on their website. It originally looked like this:

Which leads me to believe that the cursor and eye were meant to communicate the thought process behind operating a mouse and using a computer. I think the fact that I needed to look up the old logo and extrapolate the meaning counts against the newer logo. The abstraction goes too far in the new one, and the techniques don't work. The gel effect makes it look messy and the single red piece that isn't gelled doesn't communicate well.

I don't particularly like the old logo, but I think the newer one is much, much worse.

Well Designed Logos

This is a logo I feel works really well. The Mozilla Firefox logo really captures something about the browser experience. The vivid colors and contrast set it apart as an internet-based company, and the fox has a posture as if it is about to dive straight into the blue globe. Its posture is also slightly fetal, which suggests the constant growth and newness offered by the internet.

I like this logo because of the interesting way that the letters intersect one another. It manages to use part of DC shoe's name and turns them into a symbol. Glancing at it, I could separate the letters if I wanted, but I can also view it as an abstract symbol. Finally, I feel the star is a nice touch to the overall composition. It keeps the design from becoming static or off balance.

I have liked this logo since the first time I saw it. I like how the Superman logo overlaps the Batman logo, but mimics the bottom point of the original logo. The position of the logos, the Superman one in front and the Batman one behind, can be read to represent the character's personalities and the way they operate as a team. Batman is unfriendly and prefers stealth, whereas Superman is friendly and prefers the straightforward approach.

That being said, I also have problems with the way the Superman logo intrudes on the Batman logo. It makes the overall design more clumsy and less sleek. Since that is also something I mentioned as a strength of the logo, I still classify it as well designed.

I am including this logo because it is a redesigned version of the above logo. I'm not completely on board with the shading or the background, but I am very impressed with the way this person combined the bat symbol with the super shield. I think this is a better representation of the characters. The Superman symbol is more frank and is not swamped by the bat's wings. The Batman symbol hides in the center of the S and is unexpected. You could almost miss it if you merely glanced at the logo.

(I have no idea who designed the bottom logo, but I do not think it was DC Comics. If you designed it, please let me know. I'd love to give you credit and link you.)